Caterpillar: Making Money by Moving Mountains
Given the fieceness of international competition, caterpillar's future is no more assured that that of any other global enterprise
Caterpillar has two competitive advantages that have enabled it to dominated the international heavy-equipment market:
1. A commitment to quality that makes the caterpillar brand name a symbol of tough, realible products.
2. An effective network of 182 dealers worldwide who sell and service caterpillar's products.
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About chapter 6: International Trade and Investment.!
Basics:
♥ Understands the motivation for international trade.
♥ summarize and discuss the differences among the classical country-based theories of international trade.
♥ Use the modern firm-based theories of international trade to describe global strategies adopted by businesses.
♥ Describe and categorize the different forms of international investment.
♥ Explain the reasons for foreign direct investment.
♥ Summarize how supply, demand, andpolitical factors influence foreign direct investmen.
Caterpillar: Making Money by Moving Mountains
Given the fieceness of international competition, caterpillar's future is no more assured that that of any other global enterprise
Caterpillar has two competitive advantages that have enabled it to dominated the international heavy-equipment market:
1. A commitment to quality that makes the caterpillar brand name a symbol of tough, realible products.
2. An effective network of 182 dealers worldwide who sell and service caterpillar's products.
